What we collect, and why.

Eleven88 is an AI automation agency based in Canada. In this policy, "Eleven88", "we" and "us" mean Eleven88 and the websites and services we run, including eleven88.ca, ava.eleven88.ca and demo.eleven88.ca.

The person responsible for how we handle personal information is Syed Tariq, Founder. You can reach him at info@eleven88.ca.

When you visit our websites

We use Google Analytics to understand how people use our sites: which pages are visited, which buttons are clicked, roughly where visitors are (city or region), what device and browser they use, and which site sent them. Google Analytics uses cookies to do this. We don't use this to identify you personally.

When you contact us or book a call

If you email us, fill in a form or book a call, we collect what you give us: usually your name, email address, phone number, business name and any notes you add. Bookings are handled through Cal.com.

When you request a free Revenue Leak Report

The report form asks for your business name, website, first name and email, and optionally a phone number and a few figures about your business (for example an average job value and how many enquiries go unanswered). To prepare the report we also look at public information about your business: its Google business profile and public pages on its website. The business name, public website text and public reviews are sent to an AI service (OpenAI) to help draft the report. Your name, email address and phone number are not sent to it. A person reviews every report before it is emailed to you. We email you the report and one follow-up about it. When you send the form, a bot check (Cloudflare Turnstile) runs, and we record which page you came from. We do not use cookies for that and we do not contact your customers.

When you call one of our AI receptionist demos

Our demo phone lines are answered by an AI voice agent. Calls may be recorded and transcribed so the agent can understand you, book appointments and so we can improve how it works. Ava, our AI receptionist, tells you it's an AI at the start of every call.

When you comment on our Instagram posts

Some of our posts invite you to comment a keyword to receive a free resource. When you do, our automation reads your public comment, your Instagram username and the comment's ID through Instagram's official API, then sends you one private message with the resource. We keep a record of the comment ID, your username and the keyword so we never message you twice for the same comment.

• To reply to you, run the call or demo you booked, and follow up about it.
• To send you the resource you asked for.
• To let our team know about new bookings and messages, so nobody is left waiting.
• To understand what's working on our sites and improve them.
• To keep our systems secure and working properly.

We don't sell or rent your personal information, and we don't use it for anything you wouldn't reasonably expect from the situation you shared it in.

We use trusted service providers to run our systems. They only get what they need to do their job for us:

• GoogleWebsite analytics, email and spreadsheets where leads and bookings are recorded.
• Cal.comBooking calls and appointments.
• Voice AI providersAnswering and transcribing calls on our AI receptionist lines (for example Retell AI and the AI models it uses).
• TwilioSending text messages from our booking and follow-up systems.
• Meta (Instagram)Reading comments on our own posts and sending the messages you requested.
• TelegramInternal alerts to our team about new bookings and requests.
• OpenAIHelping draft Revenue Leak Reports from a business's name, public website text and public reviews. It does not receive your name, email or phone number.
• SupabaseThe database that holds Revenue Leak Report requests and answers.
• CloudflareA bot check (Turnstile) when you send one of our forms.
• ApifyLoading public web pages that need a browser to display, when preparing a report.
• HostingerHosting our websites and our automation server.

Some of these providers store data outside Canada, including in the United States, where it may be subject to the laws of that country. We may also disclose information if the law requires it.

If you contact a business that uses a system Eleven88 built for it, such as an AI receptionist or booking assistant, we handle your information on that business's behalf and only to provide that service. That business's own privacy policy applies, and your questions are best sent to them first.

We keep personal information only as long as we need it for the reason it was collected, or as long as the law requires. When we no longer need it, we delete it. Revenue Leak Report answers and contact details are kept for up to 12 months, then deleted. You can ask us to delete them sooner at any time.

Under Canadian privacy law you can ask to see the personal information we hold about you, ask us to correct it, or withdraw your consent. You can also block or delete cookies in your browser, or opt out of Google Analytics with Google's browser add-on.

To delete your data

Email info@eleven88.ca with the subject "Delete my data". Tell us how you interacted with us (for example, your email address or your Instagram username) so we can find your records. We'll confirm once it's done, usually within 30 days.

If you're not happy with how we've handled a request, you can contact the Office of the Privacy Commissioner of Canada.

We use reasonable safeguards to protect your information, including access controls, secure connections and limiting who can see it. No system is perfectly secure, but we take care to keep only what we need.

If we change how we handle personal information, we'll update this page and the date at the top.

Questions about this policy or your information: info@eleven88.ca.